Purple Hour is a mindfulness card set designed to offer people a short break from their stressful everyday lives. Whenever a moment of encouragement or simply a brief pause to breathe is needed, Purple Hour is always within reach. The concept goes beyond its analog format as a physical card set and has also been adapted into a digital mental health app for smartphones. The app likewise incorporates playful elements and thoughtfully written texts that support the affirmations, helping users briefly refocus on themselves and find a sense of calm.